A Deep Dive into Guinness Consumption Across the US on St. Patrick's Day

March 17th is the prime moment for US Guinness aficionados to come together, attracting everyone from ardent Irish-Americans to those merely seeking a festive pint. For many, it’s a time to embrace the atmosphere. But where does the thirst for this legendary brew peak? We've dived into the data to see which states top the charts in stout-sipping.

Total Guinness Consumption in the US

Pouring stout

Looking ahead to 2025, countless Americans are gearing up to partake in the St. Patrick’s Day revelry, counting on Irish luck for a spirited time. Estimates suggest a phenomenal 38.7 million pints of Guinness will be consumed, marking a significant event for enthusiasts. With festivities aplenty, the expected spending reaches an impressive $421.6 million, offering a financial boon to bars and shops nationwide.

The following rundown highlights which states lead the pack in Guinness-pint consumption, laying out drink totals, spending, and the average cost per pint. Whether it’s a slice of good fortune or cosmic alignment, these states stand out as Guinness quaffing champions.

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Premier Guinness-Loving States in the US During St. Patrick’s Day

State-by-State Guinness Consumption on St. Patrick's Day

Here are the top five states based on total Guinness expenditure this St. Patrick’s Day:

1. California – 13.3 Million P ints Consumed

LA Skyline

California reigns supreme, with around 9 million residents savoring over 17.7 million pints. The state’s huge populace, vibrant nightlife, and booming bar culture in hubs like LA and San Francisco fuel this trend. With bustling Irish-American communities and spirited San Diego events, California’s lead in Guinness consumption, amounting to $151.8 million in sales, comes as no surprise.

2. Texas – 6.8 Million Pints Consumed

Everything’s grander in Texas, including its affection for Guinness. Claiming the second spot, over 4.5 million Texans enjoy roughly 9.2 million pints. Hotspots like Austin and Dallas host monumental St. Paddy’s festivities, luring in crowds eager for a pint or two. With population growth and a vibrant bar culture, Texas remains a Guinness magnet.

3. New York – 3.38 Million Pints Consumed

New York Skyline

New York hosts one of the largest Irish-American contingents, coming in third. Fewer participants than California or Texas, but the Empire State boasts some of the priciest pints at $8.85 each, culminating in nearly $40 million in spending. From the iconic Manhattan parade to numerous NYC Irish bars, Guinness stands as a staple in New York celebrations.

4. Florida – 3.15 Million Pints Consumed

Favoring sunshine and bustling nights, Florida draws in St. Paddy's adherents. Guinness lovers sip about 7.4 million pints, totaling $35.08 million in sales. From Miami’s all-out block festivals to crowded Orlando bars, Florida’s Guinness scene is thriving, making it a top venue for celebrations.

5. Illinois – 1.26 Million Pints Consumed

Chicago Skyline

Home to the famous green Chicago River tradition, Illinois rounds up the list. Residents down around 2.8 million pints, leading to $12.03 million in revenue. With its rich Irish heritage and a parade attracting visitors nationwide, Illinois retains its status as a Guinness favorite.

As parades, pub crawls, and vibrant celebrations set the stage, St. Patrick’s Day 2025 is shaping up to top previous years. Whether toasting in New York, reveling in Florida, or observing Chicago's green river, Guinness remains pivotal to the tradition.

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Guinness Craze in the Midwest, South, and Smaller States

Stout beers

Though giants like California, Texas, and New York take the lead, the Midwest and South don’t fall short, significantly churn out pint lovers:

Ohio will see 648,000 enthusiasts knock back 1.3 million pints, netting $8.88 million in sales. Georgia and North Carolina redefine celebration geography, each enjoying over a million pints.

Even with fewer people, states like Hawaii and Vermont leave a mark during St. Patrick’s Day with their Guinness enthusiasm.

Hosting about 1.47 million residents, Hawaii expects to pour 24,000 pints. Its annual parade, featuring diverse participant groups, lasts 90 exhilarating minutes, filling Kalākaua Avenue with pint-raising cheer.

Meanwhile, Vermont, with its 653,000 inhabitants, defies size expectations. Consuming about 6,000 pints, it chalks up $43,500 in sales, demonstrating that even the smallest states yield significant cheer with a pint.

Estimating Nationwide Guinness Consumption and Expenditure

Our multifaceted approach estimated Guinness consumption and spending across all 50 states, by merging demographic insights, consumer surveys, pricing scrutiny, and context. Our methodology included:

  1. Population Data: Using 2024 US Census Bureau estimates, we determined the number of legal-age individuals, building a base for potential participants.
  2. Estimating State Guinness Drinkers: A survey of 2,000 adults shed light on celebration habits. Diverse samples were obtained, unveiling how many embrace Guinness during the holiday. We calculated state-specific drinker percentages, applied to populations, for full estimates.
  3. Average Pint Pricing: Investigating a variety of sources, we deduced average pint costs, observing regional pricing trends which affect overall expenditure estimates.

Further considerations

Calculations

  • Differentiating between on-premise (bars, pubs) and off-premise (retail) pricing, we weighed location-driven consumption patterns for a comprehensive analysis.
  • While the survey extended to 2,000 respondents, it’s architecturally representative, encapsulating age, region, and holiday engagement. It provides a practical consumption snapshot for the day.
  • Predominantly, Guinness drinkers indulge in social settings like bars, prompting generally elevated costs. The retail angle was equated into our analysis for an overarching perspective on expenses.
  • Analyzing nationwide data, drinkers tended to savor 1-2 pints on average during St. Patrick’s Day. We applied consumption figures accordingly, determining the overall pint tally. Multiplying pint numbers by typical prices yielded total outlays.

Conclusion

Cheers with stout

With celebrations stretching from California’s beaches to New York’s streets, this day is a lively embrace of Irish culture with Guinness at its core. With over 51 million nationwide enthusiasts, the stout remains an economic powerhouse, pumping billions into markets.

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